Privacy Policy - Universal Oil Matcher

1. Introduction

Universal Oil Matcher (“we”, “us”, or “our”) operates the universaloilmatcher.com website. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our service.

2. Information We Collect

We do not require you to create an account or provide personal information to use our oil cross-reference tool. However, we may collect the following information automatically:

Log data such as your browser type, pages visited, time spent on pages, and the date and time of your visit
Device information including device type, operating system, and screen resolution
IP address (anonymised where possible)
Search queries entered into the oil matching tool

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to monitor activity on our website and to improve user experience. Cookies are small data files stored on your device.

Types of cookies we use:

Essential cookies: Required for the website to function properly
Analytics cookies: Help us understand how visitors interact with the website
Advertising cookies: Used by third-party advertising partners to serve relevant ads

You can set your browser to refuse all cookies or to indicate when a cookie is being sent.

4. Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendor cookies by visiting www.aboutads.info/choices.

5. How We Use Your Information

We use the collected data for the following purposes:

To provide and maintain our oil cross-reference service
To improve and optimise the website experience
To analyse usage patterns and trends
To display relevant advertisements
To detect and prevent technical issues

6. Data Sharing

We do not sell your personal data. We may share anonymised, aggregate data with advertising partners (such as Google AdSense) for ad personalisation purposes. We may also disclose data if required by law or to protect the rights and safety of our users.

7. Data Retention

We retain log data and analytics information for up to 26 months. Cookies have varying expiration periods as set by the respective services (e.g., Google Analytics, Google AdSense).

8. Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict the processing of your data
Withdraw consent at any time where we rely on consent for processing

To exercise any of these rights, please contact us using the details on our About page.

9. Children's Privacy

Our service is not directed to individuals under the age of 13. We do not knowingly collect personal data from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.